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Welcome to Shooting HQ

About Us

 Shooting HQ is an online platform for JPB Furley & Co Ltd, New Zealand’s premier firearms and shooting accessories distributor. All our products are sourced from the United States of America.

Our mission is to provide the best range of quality products to New Zealand hunters, shooting and outdoors enthusiasts nationwide at competitive prices while offering a comprehensive after sales service and support programme.


For the public

Shooting HQ is where you can find New Zealand specific information on our product ranges, latest offerings and current promotions direct from us, the importer/distributor. You can also find out where to purchase, create an account to save favourite items, and receive email notifications about new products and promotions.

As a wholesale company, we sell to specialist retailers stocking our products throughout New Zealand and are unable to sell direct to the public.

Check out our How to Purchase page to find your nearest stockist.


For the retail dealer

Logging in to your account through Shooting HQ gives you access to pricing and stock information, while allowing you to save, order and backorder products, and also view current backorders and forward orders. 

Only available to approved trade account holders.



JPB Furley & Co Ltd was established in 1976 by John Furley after the sale of his Sportex Company to Dunlop Sports UK. We are a multi-generation family-owned business operating from purpose-built premises in Auckland.  

Our staff have in excess of 85 years of combined experience of successfully promoting and distributing firearms, hunting and outdoor products to the New Zealand hunter, outdoorsman, competitive and recreational shooter.